I finally found the itch to write again. Work has been very busy and when pressure mounts, it tests your true character in ways that will result in personal growth or a new direction. I think of how Seattle has shaped me and who I have become, it is an undeniable aspect of my identity that I embrace. Where all my formative years in college occurred, to be interrupted only once by a short stint in Los Angeles attending art school. College was where where my skill in drawing became known and curiosity in all forms of visual communication grew. Where I realized time would stand still as long as I was creating something. The classroom was a safe space, where you could express your opinion on someone's work in all honesty without being labeled offensive. Where criticism was healthy, where work was an entity outside of yourself that had its own voice and power. Since then I welcome dialogue, where some people see just work, I see the intention behind it.
In the work I design now-magazines, I hope to explore more how to create a certain look and feel for different types of publications. Whether it be high-end business, family-friendly school or a tourist marketing piece. I want to tap into my audience and identify with their lifestyle. Doing all this while never losing sight of readability, type hierarchy, color harmony or content development. Presenting content in a way that is stimulating, not overwhelming is always the goal. While the printed page is being outdated by web media, there is still a place for it. It is a souvenir that will not disappear when the monitor is turned off. It is what you hold in your hand and experience as a tactile activity. It is a medium for anyone and any economic class.