Logo Design

A logo design revision was created for Karen Rae, the founder of Fave Lifestyles. Fave is a lifestyle brand that represents a community of women supporting women in all aspects of life. Their brand website provides access to resources such as WebTv shows, private events and articles.

I assumed the task of customizing a heart shaped graphic to complement the style of her font and capture the essence of this brand. The signature colors of hot pink with cool neutrals were used to adhere to a set of established brand guidelines.

Tools:

Adobe Illustrator