Brochure Design
Legal Concierge, Inc. needed a design revision for their brand marketing brochure, which will be distributed at an upcoming trade show event. I took on the task of creating a tri-fold, double-sided, full-color, brochure that conveyed their services and brand messaging. Some of the steps in the design process involved defining a color palette, photo-editing staff photography, creating a service map and learning more about how to educate/inform our target audience.
Copy-editing and art direction was provided by the CEO and fellow team members, careful attention was paid to visually representing their unique blend of services and highlighting powerful phrases. I implemented a type hierarchy consisting of San Serif fonts. The brand presence hints at personable service with a professional touch, offering relatable imagery familiar to the legal industry.