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I designed this rack card in preparation for a business networking event that Legal Concierge, Inc. will attend. This is a new marketing piece, which brings awareness to the LCI brand identity as exemplified by the website and marketing brochure. I made design choices, referencing these items. The square motif, implementation of bold colors and use of dynamic imagery describes the companies services in an immediate way to reach new clients. The signature primary colors accent the layout and bring emphasis to the brand logo. San serif fonts convey the messaging in a clear and direct way, while ensuring readability. On the back are client reviews, requested by our leadership team.
This card complements the brochure design, and is an effective piece in the LCI brand marketing system. It can be used as a take away item during events or mailed out in a standard sized envelope. It is a double-sided, full-color, 3.75 x 8.5 inch panel.